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Digital Or Litho Printing, Which Way to GO ?

2008-05-14

There are 2 key advantages that digital printing has over its more established litho counterpart namely personalization and Speed of turnaround. I have detailed more detail on each below.

Personalization

Utilizing the right software, a digital press will allow you to produce a mass market flyer come product brochure which you can personalize to each of your individual target audience. This is all driven by the data that you have on your customers/prospects.

Speed of turnaround

Due to the way that digital presses work, they can produce the printed sheet immediately instead of having to go through several processes prior to being able to print as you would with a litho production. This means that for short run lengths it is possible to produce jobs same-day/overnight.

The benefit of Litho

If your project has a print quantity in excess of 2,000 copies then it is more than likely that Litho printing would be more cost effective. It is also still the most accurate process for colour reproduction. The Litho process is also much faster in terms of turnaround if your quantities run into tens of thousands.

A brief summary

A good starting point for helping you to decide which process is the most suitable for your current print project would be the total number of copies required. If your requirement is less than 2,000 copies then there is a far greater chance that your project would be more cost effectively produced using a digital press rather than a litho press. However the pagination and also the quality of the reproduction will also play an important part in the decision making process.
Seeking advice from a printer support professional will help you achieve your desired goals with the minimum of stress and heartache.

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