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HP Puts Green Labels on Black-and-white Printers

2008-06-19

Hewlett-Packard has set ambitious goals to improve the energy efficiency of its printers and use more recycled materials in their manufacture -- and it intends to draw buyers' attention to the features with a new Eco Highlights labeling plan.

Despite all the work that HP is doing to reduce the environmental impact of its printers, though, the biggest problem is the paper itself. Around two-thirds of the carbon-dioxide emissions caused by printing are due to the manufacturing of the paper, and the simplest way to reduce greenhouse gas emissions from printing activities is to use less paper.

That's the motive for HP's focus on enabling duplex printing by default in its printer management software -- and for setting another ambitious goal of having 80 percent of printing in its own offices done on both sides of the paper.

HP still thinks that reducing the carbon emissions of the printers themselves can make a difference, and hopes to draw customers' attention to it with its Eco Highlights labels. Although these are intended to aid in comparison shopping for environmental benefits, this is solely an HP initiative: The company is not working with any other printer manufacturers to introduce comparable labelling.

The company will introduce the labels on four printers: the Deskjet D2545 color inkjet and the LaserJet P4015x, P4515x and P4515xm black-and-white laser printers.

HP wants to increase the level of recycled materials they contain three-fold by 2011, with those materials coming primarily from old HP printers.

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